In November of 2006, World Cafe Live (WLC) was in need of a dedicated street team to promote its 14+ shows each week. Prior to hiring us for the job, a single person was responsible for distributing at times over 1,000 flyers and 100 posters to retailers all over Philly.

We first expanded the coverage areas to include more distribution locations in Center City, Old City, South Philly, West Philly, North Philly, and Northern Liberties. On a weekly basis we had a trained, enthusiastic field promotion team distributing flyers and putting up posters in cafes, clothing stores, music shops, around local college and university campuses, and in other key retailers on our house list.

Since then we have been managing WCL’s field promotions and regularly having promoters do hand-to-hand flyer promotion at events and high foot-traffic locations. Attendance at concerts and events there has been consistently strong since we’ve come on board.