The Independent Television Service (ITVS) was poised to have its client’s documentary, “Hip-Hop: Beyond Beats & Rhymes,” aired on PBS on the weekly Emmy award-winning series Independent Lens in February 2007.

To promote this, ITVS organized an advance-screening event to be held at WHYY, a TV station in downtown Philadelphia. The only problem – ITVS had little to no means of connecting with Philly’s hip-hop audience to get them out to the event. In getting us on board to conduct a full promotional and PR outreach campaign, ITVS had a sold out event which lead to amazing ratings for the documentary broadcast on PBS.