Scion coordinates an annual art tour, Scion Installation, touring cities across the country. So for the Philadelphia exhibition scheduled through March of ‘06, they reached out to us to handle the promotion to make sure the right people came out for the opening reception.

We conducted a thorough field marketing promotion for the event, distributing print materials to retailers and hot spots around the city. The opening reception was amazing, drawing an eclectic mix of artsy hipsters and hip-hop aficionados. Everyone left smiling, including the Scion reps that were there. We’re slated to work with Scion on the next Philly Installation exhibition in the spring of 2008.