PhillyCarShare planned a series of outdoor movie screenings all around Philadelphia from August through September 2007 for its Drive-In Movies program. They wanted to make sure everyone around the city knew about the events, so they asked us to handle all of the field marketing for the program to get the word out.

Our team took flyers and posters for the series and distributed them at retail and lifestyle store locations, as well as on-site at the event locations, to generate a buzz for the screenings. The Drive-In Movies series was a big hit with PhillyCarShare members, and the promotion also attracted dozens of newly signed-up members.