Urban Green Partnership produced Philly Green Fest again this year on September 9th, and this time expanded from a one block street fair promoting improved recycling in Philadelphia last year to a four block festival raising awareness for various environmental issues this year. We were again asked to coordinate and promote the live music stage, and we were psyched to be involved.

We booked seven live bands for music entertainment at Green Fest, ranging in genres from indie rock to soul and funk to rock and roll. In addition, we provided field and digital marketing support to make sure the right audience knew about the live music at the festival to help bring up the total attendance numbers. The day went off without a hitch, and UGP was thrilled to have us on board again this time around. Plans are in the works for 2008 - it’s sure to be another great festival!