Grimace Federation, a band whose music is self-described as having a funky jazz-tweaked indie rock sound, was all set for their release event celebrating their new album “Tasted by Chemists”. All they had to do was get the word out to make sure they had a packed house – easier said than done.

We planned out a thorough street promotion campaign along with a viral online outreach, and within a week everyone who was anyone knew about the event. The show was packed wall-to-wall needless to say, and Grimace Federation’s album sales have been on the rise ever since.