Eagles fans are notorious for their tail-gating shenanigans, so Comcast SportsNet wanted to take advantage of the opportunity to promote their Post-Game Live show before the games last season. Partnering with Goodeye Studios, we developed a plan for distributing free give-aways promoting Post-Game Live to Eagles fans at the stadium before home games, as well as at popular sports bars throughout Philadelphia and South Jersey before away games.

The reaction was tremendous, and the fans loved getting the free shirts, drink holders, posters, and beads that promoted Comcast SportsNet and its Post-Game Live show. This promotion ran successfully through the 2006-2007 football season, and we’re slated to run a similar campaign again this season.