Activision was gearing up to release the newest addition to one of its most popular games, Call of Duty 4: Modern Warefare. Before the release, however, they wanted to build the hype about Call of Duty 4 to make sure gamers across the country couldn’t wait for it to hit stores.

As part of a 10 city in-store event promotion at Game Stop locations around the country, we planned and executed a field promotion to gain awareness for the Philadelphia event. In addition, we hired event staff and managed on-site logistics to make sure the night was a success. Pre-sales of the game were amazing, and the Activision plans to work with us again for future game releases.