In March 2007, F.U.E.L. Collection had gotten so consumed with its elaborate illustration gallery exhibition, “Across the Sea,” that the organization and promotion for the opening reception event got pushed to the last minute.

Hoping to pull off the unthinkable, F.U.E.L. called us to see what could be done in just over a week. With exactly nine days notice, we coordinated live music performances with members from three reputable Philadelphia bands and executed an extensive field and web promotional campaign. The event was a huge success to say the least.

The gallery was packed through the entire night with a diverse mix of art enthusiasts, music lovers, and cultural hipsters, and everyone left having experienced a truly unique event.