ABC’s Channel 6 Action News called Downtown Harvest “a personal local favorite whose innovative, eclectic sound is making an impact throughout the region,” and they’ve expanded to make an impact across the country recently. When it came time to throw a release event for their new CD “Golden Dragon,” the band’s manager came to us to help book the venue, coordinate the talent line-up, and make sure the show was well-attended by the right crowd.

After securing World Cafe Live in Philadelphia, the band’s venue of choice, we coordinated a field and web promotional push starting one month prior to the event. There were flyers for the show handed out at targeted events and distributed in every retail, lifestyle, and college hot spot around the city, and we put posters up everywhere you looked. Online we infected websites, forums, blogs, and social networks to create the buzz the event and band needed to make the CD release a hit. The show was amazing, and Downtown Harvest was thrilled with the success of their big night.