For the annual 40th Street Summer Series this year held on U. Penn’s campus (sponsored by PNC Bank, University of Pennsylvania, University City District, and Foundation Community Arts Collective), the organizers wanted to incorporate live music performances. We were contacted to help coordinate a diverse line-up of local talent and promote the event, and we graciously accepted.

We booked Philadelphia favorites Subliminal Orphans (hip-hop/rock), Dr. Ketchup (funk/jazz), Walker Lundee (indie rock), Philly Slick (hip-hop), and DJ Skeme Richards (break beat guru) to create the right mix of entertainment for the event. To promote the outdoor festival, we send out print collateral with our field marketing team for city-wide distribution at high foot traffic locations, got our web team to spread the word online, and did hand-to-hand flyering at events that matched the college-aged demographic the event organizers wanted to attract. The day of the event was beautiful, and everyone there loved the atmosphere and music. Mission accomplished!