Freshout Creative ~ Philadelphia’s Freshest Marketing and Interactive Web Development Firm

Social networking is quickly becoming the hottest advertising outlet on the web, and Stuzo is now offering several opportunities for companies to connect with a vast range of Facebook and Myspace users through its applications. But before going after big advertisers, you need to have a strong offer on the table.

Stuzo came to us to create a media kit that they could use to influence prospective clients. We conducted in-depth interviews with Stuzo executives and pored through extensive market research to glean the information we needed to draft the creative copy for the kit. We then carefully designed the final layout, consulting with Stuzo along the way to ensure they were confident with all of the verbiage and design elements. Stuzo is currently signing new clients with the use of their media kit we developed for them.

Activision was gearing up to release the newest addition to one of its most popular games, Call of Duty 4: Modern Warefare. Before the release, however, they wanted to build the hype about Call of Duty 4 to make sure gamers across the country couldn’t wait for it to hit stores.

As part of a 10 city in-store event promotion at Game Stop locations around the country, we planned and executed a field promotion to gain awareness for the Philadelphia event. In addition, we hired event staff and managed on-site logistics to make sure the night was a success. Pre-sales of the game were amazing, and the Activision plans to work with us again for future game releases.

Urban Green Partnership produced Philly Green Fest again this year on September 9th, and this time expanded from a one block street fair promoting improved recycling in Philadelphia last year to a four block festival raising awareness for various environmental issues this year. We were again asked to coordinate and promote the live music stage, and we were psyched to be involved.

We booked seven live bands for music entertainment at Green Fest, ranging in genres from indie rock to soul and funk to rock and roll. In addition, we provided field and digital marketing support to make sure the right audience knew about the live music at the festival to help bring up the total attendance numbers. The day went off without a hitch, and UGP was thrilled to have us on board again this time around. Plans are in the works for 2008 - it’s sure to be another great festival!

For the second annual Flava Fest this year, we decided to step up all aspects of the production - from the programming to the promotion everything was better than ‘06. Last year’s park jam was trumped this time around with three days of events celebrating the positive elements of hip-hop culture, including a poetry slam, dance battles, a free outdoor event, an all-star concert headlined by nationally touring acts Pharoahe Monch and Juggaknots, and an after party for everyone to cut loose after a full weekend.

In collaboration with Goodie Goodie Productions, we fully planned and managed all aspects of the events for Flava Fest, and designed a thorough field and digital marketing campaign, as well as a public relations outreach, across urban markets in Pennsylvania, New Jersey, and Washington DC. When all was said and done, over 5,000 people came out to the events and all of our sponsors were very pleased with the value they gained from their investment in Flava Fest 2007. We’re now planning for 2008, and the programming will have a focus on entrepreneurship and youth leadership, including educational and hands-on workshops, panel discussions, lectures, and film screenings in addition to the regularly scheduled program. Stay tuned…

Every year Campus Philly releases its annual Fall Guide, a comprehensive booklet that lists information on museums, night live spots, retail stores, and all kinds of other useful tid-bits of knowledge about Philly for new college students coming to the city.

Distributing 80,000 of these guides is quite a task, though, so Campus Philly asked us to help lighten the load. We graciously accepted the job, and got our field marketing team on the streets right away, dispersing the guides to retail shops, art galleries, on college campuses, and other highly trafficked areas around Philadelphia. Thousands of new Philadelphians now have a concise guide book to navigate the city, and we’re pleased to have contributed to the effort.

Scion coordinates an annual art tour, Scion Installation, touring cities across the country. So for the Philadelphia exhibition scheduled through March of ‘06, they reached out to us to handle the promotion to make sure the right people came out for the opening reception.

We conducted a thorough field marketing promotion for the event, distributing print materials to retailers and hot spots around the city. The opening reception was amazing, drawing an eclectic mix of artsy hipsters and hip-hop aficionados. Everyone left smiling, including the Scion reps that were there. We’re slated to work with Scion on the next Philly Installation exhibition in the spring of 2008.

In November of 2006, World Cafe Live (WLC) was in need of a dedicated street team to promote its 14+ shows each week. Prior to hiring us for the job, a single person was responsible for distributing at times over 1,000 flyers and 100 posters to retailers all over Philly.

We first expanded the coverage areas to include more distribution locations in Center City, Old City, South Philly, West Philly, North Philly, and Northern Liberties. On a weekly basis we had a trained, enthusiastic field promotion team distributing flyers and putting up posters in cafes, clothing stores, music shops, around local college and university campuses, and in other key retailers on our house list.

Since then we have been managing WCL’s field promotions and regularly having promoters do hand-to-hand flyer promotion at events and high foot-traffic locations. Attendance at concerts and events there has been consistently strong since we’ve come on board.

The Independent Television Service (ITVS) was poised to have its client’s documentary, “Hip-Hop: Beyond Beats & Rhymes,” aired on PBS on the weekly Emmy award-winning series Independent Lens in February 2007.

To promote this, ITVS organized an advance-screening event to be held at WHYY, a TV station in downtown Philadelphia. The only problem – ITVS had little to no means of connecting with Philly’s hip-hop audience to get them out to the event. In getting us on board to conduct a full promotional and PR outreach campaign, ITVS had a sold out event which lead to amazing ratings for the documentary broadcast on PBS.

PhillyCarShare planned a series of outdoor movie screenings all around Philadelphia from August through September 2007 for its Drive-In Movies program. They wanted to make sure everyone around the city knew about the events, so they asked us to handle all of the field marketing for the program to get the word out.

Our team took flyers and posters for the series and distributed them at retail and lifestyle store locations, as well as on-site at the event locations, to generate a buzz for the screenings. The Drive-In Movies series was a big hit with PhillyCarShare members, and the promotion also attracted dozens of newly signed-up members.

Every year Campus Philly produces a huge festival on the Ben Franklin Parkway in center city Philadelphia called the Kick-Off, which features national headlining musical performances, local acts, dance shows, and vendors for as far a the eye can see. Last year Campus Philly asked us to help with promotion for the Kick-Off, and we were more than happy to get involved.

We conducted web and field marketing for the event, focusing on spreading the word about The Paradocs’ performance. The turn-out was amazing, the event was great, and we’re currently working with Campus Philly on updating the event’s site as well as hosting an arts fair at this year’s Kick-Off.

In March 2007, F.U.E.L. Collection had gotten so consumed with its elaborate illustration gallery exhibition, “Across the Sea,” that the organization and promotion for the opening reception event got pushed to the last minute.

Hoping to pull off the unthinkable, F.U.E.L. called us to see what could be done in just over a week. With exactly nine days notice, we coordinated live music performances with members from three reputable Philadelphia bands and executed an extensive field and web promotional campaign. The event was a huge success to say the least.

The gallery was packed through the entire night with a diverse mix of art enthusiasts, music lovers, and cultural hipsters, and everyone left having experienced a truly unique event.

With less than a month before its South Street Green Festival event, Urban Green Partnership (UGP) decided it wanted to add a concert into the mix of festivities – on the rooftop parking lot of Whole Foods Market. With little time and an already thin staff, UGP contacted us to book and coordinate the talent line-up, manage all on-site concert logistics, make arrangements with a sound contractor, and offer promotional support for the festival.

We took on the project in spite of the difficult circumstances, and the concert and festival were large successes. We are currently working with UGP on their next Green Fest, slated for September 9th, 2007.

Sometimes in the talent buying business, you have agents or artists bail on a date they booked at your venue, leaving an empty night on the calendar. World Cafe Live was in one of these unfortunate situations in June of 2007, on a Friday night at that, and gave us a call to see if we could book a talent line-up and handle the promotion for an event on just two week’s notice.

Always up for a challenge, we called on some artists around Philadelphia that we knew would not only put on a great show, but bring the fans out as well. We assembled an all-star crew of Philly’s best hip-hop artists, break dancing crews, painters, and instrumentalists to collaborate on a jam session-meets-open mic set of performances. We designed and printed flyers and posters for the show within two days of solidifying the talent line-up, had our field marketing team cover the city with the materials, and had our digital team infiltrate the web to get the word out quick. The event went over tremendously with World Cafe Live, and the artists had a full house of enthusiastic fans to perform for.

ABC’s Channel 6 Action News called Downtown Harvest “a personal local favorite whose innovative, eclectic sound is making an impact throughout the region,” and they’ve expanded to make an impact across the country recently. When it came time to throw a release event for their new CD “Golden Dragon,” the band’s manager came to us to help book the venue, coordinate the talent line-up, and make sure the show was well-attended by the right crowd.

After securing World Cafe Live in Philadelphia, the band’s venue of choice, we coordinated a field and web promotional push starting one month prior to the event. There were flyers for the show handed out at targeted events and distributed in every retail, lifestyle, and college hot spot around the city, and we put posters up everywhere you looked. Online we infected websites, forums, blogs, and social networks to create the buzz the event and band needed to make the CD release a hit. The show was amazing, and Downtown Harvest was thrilled with the success of their big night.

Eagles fans are notorious for their tail-gating shenanigans, so Comcast SportsNet wanted to take advantage of the opportunity to promote their Post-Game Live show before the games last season. Partnering with Goodeye Studios, we developed a plan for distributing free give-aways promoting Post-Game Live to Eagles fans at the stadium before home games, as well as at popular sports bars throughout Philadelphia and South Jersey before away games.

The reaction was tremendous, and the fans loved getting the free shirts, drink holders, posters, and beads that promoted Comcast SportsNet and its Post-Game Live show. This promotion ran successfully through the 2006-2007 football season, and we’re slated to run a similar campaign again this season.

After successfully producing and promoting multiple live music and film events, we wanted to put more of an emphasis on Philly’s vibrant art community. Working with Whole Foods, we developed the idea for Canvas Clash - a monthly summer series where artists paint live, vendors show and sell their work, DJs spin an eclectic mix of music, and everyone enjoys the fresh air while relaxing on the rooftop overlooking Philadelphia’s beautiful skyline.

The series was a huge success, attracting over 1,000 people at each event. The artwork composed at the Canvas Clash events will be exhibited in October 2007 at F.U.E.L. Collection, Philadelphia’s premiere gallery space and the former home to MTV’s “The Real World.”

The conflict in Darfur was (and still is) raging back in July of ‘06. We wanted to draw awareness to the genocide that was going on, as many people were oblivious to the situation. Bringing together a dynamic line-up of talent featuring Talor McFerrin, Philadelphia Slick, Subliminal Orphans, and performance artist Joshua Mays, we coordinated a concert at World Cafe Live on July 7th, 2006 promoting the message that the killing in Darfur must end.

It was a sell-out show, and we had a member from the Darfur Alert Coalition come to speak about the conflict to drive the message home.

Grimace Federation, a band whose music is self-described as having a funky jazz-tweaked indie rock sound, was all set for their release event celebrating their new album “Tasted by Chemists”. All they had to do was get the word out to make sure they had a packed house – easier said than done.

We planned out a thorough street promotion campaign along with a viral online outreach, and within a week everyone who was anyone knew about the event. The show was packed wall-to-wall needless to say, and Grimace Federation’s album sales have been on the rise ever since.

Working with Goodie Goodie Productions and the Philly Gathering, we produced the first Flava Fest on September 23rd, 2006 in Clark Park (Philadelphia). It was a free-admission park event to bring the community together for a day to celebrate the positive aspects of hip-hop culture. There were performance art displays, a break dancing competition, several vendors, DJs both nationally known and locally respected, and an open mic session.

From coordinating the logistics of the event, to executing the promotion and on-site management, we oversaw all aspects of Flava Fest. It was an amazing event that attracted over 2,500 people throughout the day, and we’re currently working on the second annual Flava Fest which will take place on September 21st and 22nd of 2007.

For the annual 40th Street Summer Series this year held on U. Penn’s campus (sponsored by PNC Bank, University of Pennsylvania, University City District, and Foundation Community Arts Collective), the organizers wanted to incorporate live music performances. We were contacted to help coordinate a diverse line-up of local talent and promote the event, and we graciously accepted.

We booked Philadelphia favorites Subliminal Orphans (hip-hop/rock), Dr. Ketchup (funk/jazz), Walker Lundee (indie rock), Philly Slick (hip-hop), and DJ Skeme Richards (break beat guru) to create the right mix of entertainment for the event. To promote the outdoor festival, we send out print collateral with our field marketing team for city-wide distribution at high foot traffic locations, got our web team to spread the word online, and did hand-to-hand flyering at events that matched the college-aged demographic the event organizers wanted to attract. The day of the event was beautiful, and everyone there loved the atmosphere and music. Mission accomplished!