Archive for December, 2007

Stuzo Media Kit

Wednesday, December 12th, 2007

Stuzo Media Kit

 

Social networking is quickly becoming the hottest advertising outlet on the web, and Stuzo is now offering several opportunities for companies to connect with a vast range of Facebook and Myspace users through its applications. But before going after big advertisers, you need to have a strong offer on the table.

 

Stuzo came to us to create a media kit that they could use to influence prospective clients. We conducted in-depth interviews with Stuzo executives and pored through extensive market research to glean the information we needed to draft the creative copy for the kit. We then carefully designed the final layout, consulting with Stuzo along the way to ensure they were confident with all of the verbiage and design elements. Stuzo is currently signing new clients with the use of their media kit we developed for them.

Game Stop In-Store Event for Activision

Wednesday, December 12th, 2007

Game Stop In-Store Event

 

Activision was gearing up to release the newest addition to one of its most popular games, Call of Duty 4: Modern Warefare. Before the release, however, they wanted to build the hype about Call of Duty 4 to make sure gamers across the country couldn’t wait for it to hit stores.

 

As part of a 10 city in-store event promotion at Game Stop locations around the country, we planned and executed a field promotion to gain awareness for the Philadelphia event. In addition, we hired event staff and managed on-site logistics to make sure the night was a success. Pre-sales of the game were amazing, and the Activision plans to work with us again for future game releases.